H&G Contemporary Pret Lookbook | Editorial AI Fashion Commercial

The Brief & Challenge: Deliver a high-end, vertical lookbook commercial for H&G’s contemporary print collection to drive direct-to-consumer engagement with minimal production overhead. Generative AI & Prompting Strategy: Seeded model and fabric aesthetics in Midjourney v6; driven via Kling AI 1.5 using prompts targeting continuous catwalk motion, over-the-shoulder gaze, and soft 85mm studio portrait lighting. Post-Production & Sound Design: DaVinci Resolve for neutral-warm color timing and fabric contrast enhancement; Topaz Video AI for 4K vertical upscaling; synchronized to dynamic vocal-percussive audio.