Melvys Resortwear Campaign | AI Fashion Commercial

Full Case Study Strategy & Production Workflow: • The Brief & Challenge: Produce a high-end summer resortwear lookbook for Melvys without on-location production costs, preserving strict garment details and natural fabric motion. • Generative AI & Prompting Strategy: Generated consistent character seeds and apparel prompts via Nanobanana 2; animated fluid walk cycles and camera pans using Kling AI. • Post-Production & Sound Design: Integrated vector brand logos in After Effects, color-matched in DaVinci Resolve, upscaled to crisp 4K via Topaz Video AI, and synced to upbeat electronic audio.